Consumer reviews play a very important role in improving the conversion rate, which can give a boost to your sales by as much as about 18%.
Researches reveal that more than 60% of consumers tend to make their purchase decisions based on experience and feedbacks of other customers who have used the product or experienced the service.
Since you do not have any control over the way a consumer would comment on your product or service, it will be a preventive measure if you can encourage them to post positive reviews on various platforms and websites.
Here are some ways to encourage positive consumer reviews
Most often, consumers are not that motivated to give feedback or post reviews unless they have some complaint or any negative thing to say about their experience with a product or service.
So, when it comes to consumer reviews, just solicit them from your regular as well as first-time customers and encourage them to provide honest reviews.
Remember not to make the solicitations aggressive.
2- Offer Incentives
Everyone enjoys gift vouchers and free offers as well as discounts.
Choose what is appropriate for the season and your product range and then make an offer in lieu of posting consumer reviews.
For instance, you can give an offer that says ‘write a review and win a free gift voucher’ or get a product for free.
Free gifts and discount offers would certainly encourage consumers to write positive reviews about your products/services.
3- Make it Simple Yet Popular
It’s essential that your business has consumer reviews on popular websites like Yelp.
Include links to these popular review websites on your own site to make it easy for your users to follow them and post their feedbacks right after landing on your website.
You may even include these links in your emails, newsletters, or other medium through which you communicate with your customers.
4- Create Surveys
Consumers who are ready to provide positive reviews may not have the time to sit and think what to write.
Create a survey form and make them take a survey and rate your products and their experiences with your services.
This would be easy and encouraging for consumers to share their experience.
5- Include links to Social Websites
There are very few people who do not use Facebook or other social networking websites these days.
One of the best ways to encourage positive consumer reviews is to request them to leave their favorable feedbacks by clicking a link that would lead them to your Facebook, Pinterest, Twitter, or Google+ page where they can write a few words about their experience.
6- Host Contests
Pick a special occasion, a festival or a season and host contests requesting your consumers to share personal experiences through videos, texts, tweets, Facebook messages etc, which would include them sharing which product/service they enjoyed and what is the best way to use them, among others.
This way, you can drum up some publicity for your offerings and appear frequently on the search results for relevant keywords.
Doing something different to attract the attention of customers is perhaps the best way to encourage positive consumer reviews and draw newer consumers into the fold.